As a mental health practitioner, you put your whole being into the clients you work with.
Your compassion, specialty, and therapeutic style help people heal, grow, and step into their own autonomy and power.
The power of therapy is immeasurable, and the work you do should be shouted from the rooftops!
And… If you’re like many therapists I know, you may be:
Struggling to fill your practice
Working with clients you don’t feel aligned with
Burned out
Interested in rebranding
Or maybe you simply don’t have the time to keep up with all of your marketing and branding on your own.
Maybe you’d like to invite more ease into your practice and schedule instead of spending your evenings fighting with website copy and creating blogs or course workbooks.
That’s where I come in!
I write copy that:
🔸 Drives ideal clients to your website
🔸 Captures your unique voice
🔸 Showcases your strengths
🔸 Delivers your message
All while building trust and connection with your clients.
And here’s a secret: Marketing used to be associated with a big feeling of “ICK” for me.
Mainstream marketing methods are often pushy, manipulative, and flood your nervous system with stress hormones like adrenaline and cortisol. I don’t know about you, but when I’m researching a product or service, I want to feel calm, engaged, and curious, not like my fight-or-flight response is kicking in.
That’s why I create content and copy that’s human-centered and SEO-driven, free from the common marketing tactics of manipulation, exploitation, overwhelm and shame. Instead, I write copy that prioritizes humans, so you can stay rooted in your values while effectively marketing to your people.
I prioritize humans over straight sales, because I believe all business owners have a responsibility to care for the people they market to.
Whatever your unique approach and goals are, I take care of the copy so you can take care of your clients.
Imagine connecting with your clients through copy that…
✦ Boosts SEO (search engine optimization) on your website to draw in clients that align with your business
✦ Aligns with your unique personal and therapeutic style
✦ Clarifies your message and your aim
✦ Captures your voice and tone
✦ Speaks from your heart
✦ Sets you apart so you attract your ideal clients
All while remaining rooted in your integrity and values.
Are you ready to work with a copywriter for therapists so you can focus on your clients? I’m here for it!
Hey, I’m Page, the mental health copywriter.
(Like a book. 📘)
I’m a mental health copywriter.
I’m a solo backpacker, a therapy and neuropsychology nerd, and a writer. I’m a space-holder and love exploring and talking about big feelings.
I’m ever-fascinated by the capacity we all have to heal and grow through community and vulnerability, and intrigued by the ways our internal world affects our behaviors and experiences.
And I believe in marketing with less cortisol.
In other words, I believe marketing practices should be consent-based, honest, and transparent.
I write copy and content that prioritize humans first.
So… What does that look like?
Glad you asked.
Here are some things I won’t do in order to uphold human-centered marketing in my business:
🚫 No emotional hijacking
🚫 No exploitation of people’s vulnerability in order to “get in their heads” and make sales
🚫 No price hiding behind value pushing
🚫 No creation of false urgency to get people to make rash, uninformed decisions
🚫 No pushing people outside their financial comfort zone to get them to "change their money mindset" or "invest in themselves" at the expense of their mental health (That's my least favorite business practice of all time, yet it's SO common!)
🚫 No manipulation to get people to act from an emotionally charged place
Instead, here's how I DO promise to apply human-first practices in my business and services:
✓ I create content and copy that prioritizes humans and their wholeness and individuality. This looks like implementing clarity and informed consent when writing for your business to ensure people are making the best decisions for themselves.
✓ I incorporate clear and ongoing communication with clients about agreements, deadlines, and projects. (And, if that communication falters, we’ll acknowledge that and regroup without shame!)
✓ My writing will foster relationships, offer care and value, and protect my clients' (and their clients') nervous systems from the wild world of fight-or-flight response marketing.
✓ I will list my prices on my website, and make interest-free payment plans available when appropriate.
My main goal is to help you consciously connect with current and potential clients… without any icky marketing strategies. If you’re ready to hire a copywriter for therapists to grow your practice, schedule a free call!
What I Offer
I write engaging, ethical copy for therapists.
I want to help your ideal clients feel seen and empowered to choose a great match for their mental health needs.
Whether you want to:
Attract clientele that more closely aligns with your core values and therapeutic style
Upgrade your website
Create or maintain a blog
Change your specialty or switch to private practice and change your website and services as a result
Launch an online course or program
I’ll write copy that’s effective AND ethical so your ideal clients can find and connect with you.
Your dream clients finding their dream therapist? Win-win!
Website + Blog Bundle
If you’re looking to restructure your business or want an overhaul, this bundle takes the cake and is the biggest bang for your buck.
Includes 2+ pages of website copy, 2+ blogs, and a sales page for a service you’re offering.
Starting at $1850
Sales Page
Have a course you’re looking to launch? Running a group program? I got you. I’ll write a sales page that has ideal clients saying YES with ease.
Starting at $475
E-books + Course Workbooks
I write copy for your courses, workbooks, guides and other offerings so you don’t have to.
Starting at $250
Website Copy
Start here if you’re looking to revise your website copy. Bios, about pages, home pages, services sections and more.
Includes SEO (search engine optimization) to attract your ideal clients.
Prices vary depending on scope of project.
Starting at $475/page.
Bios and shorter sections starting at $150.
Blogs
Want to add tons of value and develop long-lasting rapport and trust with your readers? Blogs are an amazing way to do that.
All my blogs are 1000+ words, are fully researched, and include backlinks and other SEO goodies.
Starting at $300/blog
Website Review
Want some suggestions for how to make your website reach more people? Start here.
Includes SEO improvements, keyword analysis, formatting suggestions, and lots more goodies.
$200
Aren’t sure what you want? Have a vision for something specific and don’t see it here?
No problem! Send me an e-mail and let’s talk about it.
Portfolio
Treatment page for bipolar disorder for Prairie Care, a psychiatric healthcare provider in Minnesota.
Blog for a client who treats anxiety, depression, ADHD, and more.
Full website copy for Full Circle Wellness and Psychotherapy.
Anxiety coaching webpage for Carino Counseling.
Get in touch!
Have questions? Want more information?
Fill out the form below and let’s chat!
If you’d like to schedule a free consult, click here to book a call.
Can’t wait to meet you.
FAQs
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There are lots of reasons to hire a copywriter for your therapy practice. The simplest reason is it can make your life easier and decrease your overall workload.
Here are some things a copywriter can do to help your business grow the way you want it to:
1. Over time, good copywriting with SEO (search engine optimization) on your website increases organic traffic to your website and gets you more clients.
2. Good copy clarifies your offers and services.
3. Good copy makes your business and services palatable and juicy to clients who are looking for what you have to offer.
3. Outsourcing your copywriting takes the marketing off your plate, which on its own can be such a relief.
And let’s be honest, sometimes it’s SO hard to write for yourself and your business– not because you’re not good at it, but because you’re too close to your business. Having an outsider’s help and perspective can be invaluable!
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Yes! Even if you already have a website and don’t want to change it completely, I perform audits on all existing websites and make suggestions to increase clarity and SEO viability.
I also have other services that aren’t related to website copy.
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Here’s what to expect when working with me:
We’ll schedule a free 30 minute consult & intro in which we meet and chat about you and your business needs.
If we decide we’re a good match, we dig in! We’ll chat more and/or I send you a survey to fill out so I can learn more about you. This is your time to shine: I want to hear about your business goals, your voice & tone, who and what inspires you, and how you want your services and products to feel.
Before I get started writing, we’ll get the housekeeping stuff out of the way. I’ll send you a contract and an invoice. Typically 50% of the project is expected at the start, and the other 50% is expected when I deliver the first draft of your Google doc. If you need a payment plan, we can make alternative arrangements. Once I receive the first 50%…
I write for you! Soon you can look forward to a brand-new Google Doc ready to copy and paste into the back end of your website. Voila!
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All of my work includes:
• Formatting and delivery in a Google Doc
• SEO best practices
• Topic research
• 2 rounds of edits with you so you can make sure the copy sounds like you & what you want
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The answer really varies depending on the project type.
I’m a recovering perfectionist, and typically I write slowly and carefully. I treat your business like my own and spend time making sure I’m accurately reflecting your values, tone, and voice. I never send you anything I’m not proud of! Project turnaround tends to be 1-2 weeks from initial deposit.
I take rush orders on a case-by-case basis. If you need something rush written, let me know and we can talk about that.
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Typically, a 50% deposit is expected before I begin writing and then you pay the other 50% is when you receive the first draft of the copy, before any edits are made.
However, payment plans are available if you need them.
(Interest-free, because I don’t believe in punishing people for having different financial needs.)
If you would like a payment plan, let me know. We’ll talk about it during onboarding and figure something out that works for both of us.